Weekly Newsletter Highlights 1/23 (LinkedIn’s Redesign)

Here are the top stories that happened during the week. We don’t go into depth about each, but encourage you to check them out if they impact your social media usage.

LinkedIn Gets New Look on Desktop

LinkedIn announced that this is the week they are rolling out their new profile redesign. If you have a background image on your profile you may want to double check that it looks good with the new layout. LinkedIn also updated their messenger experience, incorporating Conversation Starters to help break the ice with your contacts.

Enhanced Facebook Call to Action Buttons

Several new options are now available for the Facebook call to action button on your page. If no one has click on your page’s button recently, it may be time to change which button you’re using. Included in these new enhancements are the ability to use third party integrations.

Here’s a Throwback Thursday post from our Instagram, you should follow us!

Weekly Newsletter Highlights 1/2 (Instagram Live)

Here are the top stories that happened during the week. We don’t go into depth about each, but encourage you to check them out if they impact your social media usage.

Instagram Now Has Live Video

It’s much like Facebook’s version of Live Video, the difference being that it automatically deletes the recording once the session is over. Here’s a good article about five interesting ways companies are using Instagram Live.

Now You Can Finally Save Instagram Posts For Later

If you’ve been saving posts on Facebook then you know how great this is. See how this new feature impacts your Instagram strategy.

Here’s a Throwback Thursday post from our Instagram, you should follow us!

At #fbboost event today making new friends @starwarsactorsguild77 and @lkariuki

A photo posted by Talk Media (@talkmediaco) on

Getting Started with LinkedIn for Business

I’ll admit, LinkedIn is terrible for keeping up with friends and family compared to Facebook. So why bother? Many of us who take part in networking understand that there is a key difference between a Facebook Friend and a LinkedIn Connection. According to Jennifer Holocker, Executive Director of the Arlington Chamber of Commerce, “there is certainly an unrealized opportunity for professionals in the Greater Snohomish area to be building their professional networks.” Here are a few of the highlights from today’s Lunch & Learn that will help illustrate why LinkedIn is so important for your business.

The best way to organize your professional network.

LinkedIn is so much more than just an app for job-seekers and a place to read articles about Richard Branson. A stack of business cards is only so intelligent. Like Facebook, on LinkedIn you can have a Profile as well as a Company Page. Many people do not know there can be a business page for a company that is separate from your own profile.

Representing your profile to be found.

A strong profile has a good professional headshot, a clear headline, as well as these other key ingredients:

  • There’s a link to your website and other social media under Contact Info,
  • a welcoming Summary section,
  • a completed Experience section,
  • and a filled out Skills section.

During today’s presentation, one audience member requested a live critique of their LinkedIn profiles using the projector. The most common feedback after looking over the profiles was to fill out the profile with more detail, and to create a Summary section. People want to know more about you, how you got to where you are today, and what matters to you.

Getting started with building your network.

Think about why you are on LinkedIn in the first place. Is it to connect with colleagues and classmates? Potential business partners? Potential clients or potential members?

The more you use it the more you will increase your visibility, even if it’s a minute or two a day checking notifications and looking at a couple recent posts. Try not to let months go by without checking it. You can start small by filling out your profile in more detail and checking for notifications on a regular basis. Once you are in the habit of using LinkedIn, it becomes an enjoyable way to keep in touch with your professional network. I’m excited for you to be more active with it, and the opportunities it will create for your business.

Mukilteo Networking Group Workshop

We love seeing small business owners in perfect harmony talking to one another about social media.

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Asking good questions is half of learning. Here were a few of the questions asked during Q&A:

  • Why do people use hashtags in their posts?
  • How do I strive for better time management when posting to social media?
  • Why is it a good idea to tag other Facebook pages when posting?
  • What do I need to know about emerging social media sites like Digg and Reddit?

Thank you again to the Mukilteo Chamber for the opportunity to present at their weekly networking group. We’ll be back.

Talk Media Joins the Mukilteo Chamber of Commerce

Mike Talkington, Social Media Marketing Strategist and Owner of Talk Media, is one of the Mukilteo Chamber of Commerce’s newest members. “I joined the Mukilteo Chamber because this community is where Talk Media and I both claim as home,” he said. “The Chamber and the community are vibrant hubs of local businesses and entrepreneurship. Here, near my family, is a great place to establish and grow business and personal roots.”

Originally from Minnesota, Mike set up his practice two years ago as a social media marketing consultant, advisor, and tactician, helping businesses firm up their brand awareness and customer retention by creatively bolstering their online presence.

“I love this area,” says Mike. He loves to snowboard with his dad, and the fact that the slopes are so close, is a real plus. Also an avid skateboarder and cyclist, Mike draws a parallel between his love for these sports and what he does in the social media and marketing arenas. “Boarding and biking have taught me how vital it is to commit.” If a trick is going to work, there’s a point of no return, a go/no-go decision to make. Going into a move without that informed confidence and commitment means that the crash-and-burn moments will often happen. The same holds true for using social media as an effective marketing tool.

Active in the community, Mike works with the Mukilteo Lighthouse Festival, the Mukilteo Farmer’s Market, and he is a board member of the Japanese Gulch Group.

For more information about Talk Media, visit TalkMedia.co; email Mike, info@talkmedia.co; or Tweet him, @talkmediaco.