Join us for another terrific social media workshop to learn about platforms to promote your business, build brand awareness and drive engagement. Two sessions are available depending on your knowledge and experience level followed by a practicum to get one-on-one support and advice.

Session 1: Beginners Guide to Social Media – 9-10am:
For the newer user, register for this one hour session that will cover content creation and branding, how to engage with your followers, and creating and managing your social media plan.

Session 2: Meet Me at the Convergence of Communication and Information – 10:15-11:15am:
For the more advanced user, register for this one hour session covering the strategy of using different content for different platforms, using social media for customer service, managing third party rating sites, and determining the ROI of your social media campaigns.

Hands On Social Media Workshop – 11:30am – 12:30pm:
Following the educational sessions, a one hour practicum is available to get one-on-one advice and support from the panelists and SCTB staff. You will be given practical applications and guided support to learn techniques for better engagement with your audience. Please register for the free practicum.

Presenters:

Mike Talkington
Social Media Specialist and Owner, Talk Media

Mike is the founder and owner of Talk Media, a company offering social media marketing consultation and training. Mike has helped businesses in a variety of industries achieve social media success with his “commitment to being an utterly reliable social media marketing specialist for small businesses.”

Marcy Salo
Group Sales Manager, Sun Mountain Lodge

Marcy is a marketing communications leader with over 20 years of experience focused on professional services, hospitality, real estate, and content marketing. She helps businesses to obtain optimal results through engaging storytelling, exceeding client expectations, and growing brand loyalty through effective campaigns and programs. Marcy is currently using her expertise to help groups plan amazing destination events at Sun Mountain Lodge, one of the Pacific Northwest’s premier destination resorts.

The Snohomish County Tourism Bureau is a non-profit economic development agency responsible for the year-round professional tourism marketing of Snohomish County, Washington. Visitors spend more than $1 billion in Snohomish County annually, contributing more than $76 million in state and local tax revenues. Direct visitor spending benefits retailers, restaurants, attractions, transportation services, hotels and other businesses, and provides employment for Snohomish County residents.